Tracy has led the development of brands and online systems for clients ranging from Fortune 500 companies to start-ups since the beginning of her career. Whether she is helping launch a new brand or wireframing the next app, the results are always thoughtful, unique, and strategic. 

 

Prior to founding Inkling Studio, she served as Senior Interactive Designer at the brand consultancy Siegel+Gale. Tracy’s passion for launching her own business—and having a closer hand in the creative process—led her to start Inkling Studio.

 

Tracy’s tenacity and talent immediately attracted clients and marketing agencies who were looking for exactly what she had been longing to do all along: tell her clients’ stories creatively and passionately.

 

In addition to her design work, Tracy has also brought her expertise into the classroom. She served as the Digital Media instructor for the unique four-week CSSSA summer program at her alma mater, CalArts, where talented high school students (ages 14–18) live on campus and immerse themselves in college-level arts courses.

 

Teaching emerging creatives and helping them build their portfolios has become a meaningful extension of her practice and a unique part of her creative journey.