Empowering Your Vision
Inkling Studio helps businesses clarify their story and express it through strategic branding, design, and copy.
Whether you’re building from the ground up or evolving an existing brand, we guide each step with purpose and intention.
Tracy has led the development of brands and online systems for clients ranging from Fortune 500 companies to agile start-ups since the beginning of her career. Whether she is launching a new visual identity or wireframing a complex app, her work is defined by a rare mix of high-level creativity and disciplined execution.
Prior to founding Inkling Studio, Tracy served as Senior Interactive Designer at the world-renowned brand consultancy Siegel+Gale. This "agency-hardened" background instilled a deep respect for the two things clients value most: strategic thinking and absolute reliability. Tracy founded Inkling Studio to bring that same level of professional rigor to a more personal, hands-on creative process.
Today, she serves as a vital extension of the team for marketing agencies and small businesses alike. Her clients don't just hire her for her eye—they hire her because they know the work will be thoughtful, unique, and delivered without drama.
In addition to her design work, Tracy has also brought her expertise into the classroom. She served as the Digital Media instructor for the unique four-week CSSSA summer program at her alma mater, CalArts, where talented high school students (ages 14–18) live on campus and immerse themselves in college-level arts courses. Teaching emerging creatives and helping them build their portfolios has become a meaningful extension of her practice and a unique part of her creative journey.
Tracy Jordan / Owner Inkling Studio
Working with Inkling means:
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Agency Standards, Without the Overhead: You get Fortune 500-level design and marketing thinking tailored for your specific scale.
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Zero Hand-holding: We've led brands from the ground up; we know how to anticipate needs and hit the ground running.
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Deadlines are Sacred: In our 20+ years of marketing, "on time" isn't a goal—it’s the baseline.
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Strategic Partnership: we don’t just make things look pretty; we make sure they work for your business goals.
Rhonda Zayas | Director of Strategy & Narrative
A few last words...
We are a branding and marketing team with 25+ years of experience — and a deep appreciation for the entrepreneurial journey. Building a business takes vision, grit, and heart. Our role? To translate that energy into a cohesive, confident brand that stands out and stands the test of time.
Agency Partners:
Looking for a seasoned pro to handle overflow or specialized branding projects? We are fluent in agency workflows and am available for freelance collaborations.
Let’s talk.
Rhonda is the architect behind the "why." While the world sees the final design, Rhonda is busy building the strategic roadmap, the messaging pillars, and the campaign architecture that makes a brand move.
She specializes in turning big-picture concepts into integrated marketing systems—ensuring that every word and every touchpoint aligns with a high-level go-to-market strategy.
Her Superpowers:
Concept development, brand positioning frameworks, and executive-level thought leadership.
The Goal:
To ensure your message isn't just heard, but felt across every channel.extension of her practice and a unique part of her creative journey.
Curious about what working together looks like?